LCEDA to host Tourism Development Workshop

Tourism collaboratives will be explored

LAKE COUNTY — The Lake County Economic Development Alliance is hosting a Tourism Development Work Session  from 9 to 10:30 a.m. Wednesday, June 1,  at the Lake County Historical Museum, 915 N. Michigan Avenue, Baldwin.  

The goal of the event is to create a collaborative plan to grow the county’s biggest economic sector.  The session will be facilitated by Garrett Ziegler of MSU Extension Sustainable Tourism.  Larisa Draves of Michigan Association of Visitors Bureaus will also participate.

Best practices and resources of county-wide tourism collaboratives will be explored. Participants will be asked to speak to the county’s greatest tourism assets, as well as the biggest challenges tourism businesses and destinations are facing.

LCEDA Board Chair, Matt Bearup of Best Bear Lodge in Irons believes there is much to be gained by coming together to share ideas and concerns.

“We are each working hard and doing good business, but by working together and learning from the success of others, we can do a better job of promoting all that Lake County has to offer to potential visitors and customers,” Bearup said.

Jodi Nichols, Executive Director of Lake County Economic Development Alliance added, “We understand we are heading into the busy season, and it is not the ideal time to ask tourism businesses to participate in a work session.  However, we believe the time will be well-spent. The goal is to end the session with a solid understanding of what resources are most needed to grow our tourism economy and to pursue those, in part through a grant application due June 30.”  

Lake County has an application for American Rescue Plan Act Funding Requests open until June 30 for projects that benefit countywide critical needs such as economic development and tourism.

Those with a stake in the growth of Lake County tourism, such as lodging, camping, restaurant and retail businesses, destination entities and event organizations are encouraged to attend.  

Registering by email to is requested. A Zoom option will be provided at that time to those who cannot attend in person.


Wednesday, June 1, 9 to 10:30 a.m.
Lake County Historical Museum
915 N. Michigan Avenue, Baldwin
(Zoom option also available)


Representatives from any tourism-related business or organization, including:
• Lodging / Camping
• Restaurants / Bars
• Festivals / Events / Organizations
• Retail Businesses
• Recreational Services –Rentals / Guides / Etc