Kraft rebrands its famous Macaroni and Cheese

Photo of Dominic Genetti
Kraft Macaroni and Cheese is now officially Kraft Mac and Cheese.

Kraft Macaroni and Cheese is now officially Kraft Mac and Cheese.

KraftHeinz

The Kraft-Heinz company is changing the name of one of its iconic meals by three syllables.

Kraft Macaroni and Cheese has been re-branded as Kraft Mac and Cheese and the new look and name will hit shelves later this summer in August. The company announced the change in a press release Wednesday.

The change from “macaroni and cheese” to “mac & cheese," is meant to reflect the way fans organically talk about the brand, Kraft wrote. 

The iconic blue box features just a single hue of blue and amplifies the noodle smile, now even more delicious and dripping with creamy, cheese.

“There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers,” Victoria Lee, Kraft Mac & Cheese brand manager, said.