Board approves academy's name change; upgrades to baseball field BALDWIN \u2014 Nearing its first year in existence, officials from Mosaica\u2019s online Michigan charter school, authorized by Baldwin Community Schools, met with the BCS Board of Education to discuss the school\u2019s marketing. During Tuesday\u2019s regular meeting of the BCS Board of Education, Mark Weinberg, the online academy\u2019s head of school, gave a presentation to the board outlining the school\u2019s marketing plan. The online school\u2019s board also was in the audience. Last year, BCS entered into a three-year contract with Mosaica Education to act as the authorizer and fiduciary agent for the latter\u2019s newest online charter school. Under the contract, BCS has minimal responsibilities and oversees of the academy\u2019s board, but receives 3 percent of the academy\u2019s per pupil funding, which is approximately $7,000 from the State of Michigan. Weinberg began by stating the school started enrolling students late in the season. By the time the contract was fully authorized in August, a new school year had started and Weinberg was in the midst of making the online school functional while trying to attract and enroll students. \u201cThis year we are certainly going to be able to improve on that,\u201d Weinberg said. \u201cWhat we have done at our national office is increased our capacity. We\u2019ve got people specially assigned in marketing just for the online group.\u201d The school began with 26 students, but has since lost most of the students, Weinberg said. The few that do remain, however, are re-enrolling, he added. The school\u2019s original goal was to have 200 students enroll this year, but its new goal is to have 100 enroll. \u201cWe feel that what we are doing is working,\u201d Weinberg said. \u201cWe are getting inquires, we are getting Facebook hits, expanding greatly. I don\u2019t have any hard numbers to share with you today, but by the next time we meet \u2014 July, August \u2014 I will have some good numbers for you.\u201d Weinberg explained the school\u2019s marketing is largely online, on social media sites, their blog and through keyword searches. He explained the marketing plan is to interact with those who make inquires as soon as possible to attract them and enroll them in the school. Mosaica also is working to figure out the reason why students to increase retention rates, he added. The BCS Board of Education also approved an amendment to Mosaica\u2019s contract to change the school\u2019s name from Mosaica Online Academy of Michigan to Mackinac Preparatory Academy. The change better reflects the curriculum of the academy, said BCS Superintendent Stiles Simmons. Also during the meeting, the BCS board approved a request to repair the secondary baseball field. \u201cThe baseball field is in pretty bad shape and it has been, I would suspect, since \u201899,\u201d Simmons said. The board approved the repair request at a cost not to exceed $6,500. Simmons said H & H Excavating agreed to provide the labor free of charge and the district would pay for the materials. The lake County Community Foundation also approved the district\u2019s grant request for funding for a new scoreboard, he added. \u201cThe plan is to have the field repaired over the summer, a scoreboard installed and then by next season, we will have a new infield as well as the new scoreboard,\u201d Simmons said. In other news, the board also approved the 2014 Senior Class Trip to Chicago and the hiring of a new secondary administrative assistant. The BCS Board of Education will meet again at 6 p.m. on June 17 at the Baldwin Elementary School media center, located at 525 Fourth St. in Baldwin.