BDALC to host social media classes

BALDWIN — The Business Development Association of Lake County will be hosting two classes in June to help residents learn the basics of social media sites like Facebook and Twitter for both fun and business purposes.

The BDALC was founded to help new and existing business in the Lake County area grow and enhance their resources and abilities. The classes will show those in attendance how social media can be used as a tool as well as how fun or engaging it can be. Both classes will be taught by Michelle Rasumssen of MichiganWorks!

The first class will be called "social media 101," and will instruct people on the basics of social media, mainly focusing on recreation, self-improvement and communication. This includes common services like Facebook, LinkedIn and Twitter. The class will run from 11 a.m. to 12:30 p.m. on Tuesday, June 16, and it will be hosted in the conference room at the Baldwin MichiganWorks! office.

"This will help people keep in touch with family and so forth," said BDALC secretary treasurer Carol Stelly. "Especially when you want to stay in contact with young people."

The second class will be from 6 to 8 p.m. on Tuesday, June 23, at the same location. This class will stress the business side of things, namely, how to use social media to advertise a business and connect with customers and clients.

"This is to help our business community understand social media is a big part of their business," explained Stelly. "These classes will give them the tools to those resources. Social media is the up-and-coming way to advertise their business, and it's getting to the point where it's no longer optional."

Computers will be provided for the class, but people may bring their own devices like laptops or tablets if they prefer.

For more information, call (231) 715-1887 or email them at lakebusinesscenter@gmail.com.